WE BELIEVE That’s why we’re building TraceID, the essential
guardrails for the generative internet.

Humanity should
thrive in the era of AI.

What We Believe

We envision a world where generative AI amplifies human creativity, breaks down barriers to innovation and empowers everyone to realize their biggest potential.


Our mission is to unlock the unlimited possibilities of human creativity through cutting-edge authentication, and monetization of fully protected IP.

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OUR PARTNERS

Trusted & Experienced

Vermillio brings together over a century of combined AI expertise, with its co-founders collaborating for more than ten years. Backed by substantial funding and already working with world-class IP from partners such as Sony and WME, the company is poised for success.

Industry Leadership & Insights

Vermillio’s TraceID Becomes the Publishing Industry Standard

The publishing industry is taking a bold step to protect intellectual property in the age of generative AI, and Vermillio is proud to be leading the charge. The Association of American Publishers (AAP), the leading trade organization representing the U.S. publishing industry, has officially adopted Vermillio’s TraceID as the new standard for protecting publishing IP…

Vermillio’s TraceID Becomes the Publishing Industry Standard

The publishing industry is taking a bold step to protect intellectual property in the age of generative AI, and Vermillio is proud to be leading the charge. The Association of American Publishers (AAP), the leading trade organization representing the U.S. publishing industry, has officially adopted Vermillio’s TraceID as the new standard for protecting publishing IP…

Music Ownership: What Do You Actually Own and Can You Enforce It?

Most people in the music industry think they know what they own. Most of them are only half right. AI is making the line between what you control and what you do not blurrier by the day. A global study projects music creators could lose up to 11 billion dollars over the next five years…

AI Deepfakes Are Everywhere, But Music Is Taking the Hardest Hit

Here’s something that should stop you in your tracks. Right now, someone on the internet is listening to a song featuring your artist’s voice. They love it. They’re sharing it. They might even be paying for it. And your artist had absolutely nothing to do with it. We’re not talking about a bootleg recording or…

AI, Legacy, and the Screen: What the Val Kilmer Film Signals for Hollywood

A recent segment from the Today show spotlighted a headline that feels both futuristic and familiar: an AI-generated version of Val Kilmer will appear in a new film. The project, As Deep as the Grave, uses generative AI to recreate Kilmer’s performance after his death, allowing him to take on a role he was originally…

The Interface Becomes the Talent: AI Avatars and the Next Layer of Entertainment

A recent announcement around Andy Cohen and Peacock introduces a new kind of presence in media: a digital version of a recognizable personality designed to guide viewers through content. Within a new Bravo-focused experience, users interact with a virtual version of Cohen that helps surface clips, explain context, and navigate a large library of programming.…

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