WE BELIEVE That’s why we’re building TraceID, the essential
guardrails for the generative internet.

Humanity should
thrive in the era of AI.

WHO WE ARE

Pioneering the guardrails for a generative internet

WHAT THAT MEANS

Our cutting-edge platform, TraceID, enables creators, studios, and brands to protect their intellectual property while harnessing the transformative potential of generative AI to unlock new revenue streams.

LEARN ABOUT TRACEID

WHO WE ARE

Human creativity is irreplaceable.
We believe in a future where innovation, ethical data use, and human creativity coexist.

Our Approach

Our approach is built on these four fundamental principles:

  • Consent: AI platforms must gain explicit consent to use data in any models or applications.
  • Credit: AI platforms must provide proper credit and attribution when content is used.
  • Compensation: AI platforms must agree to fair payment terms for use of content.
  • Control: Creators should have full rights to manage and negotiate for their data.

WHO WE ARE

We are a trusted AI partner that is devoted to building a bridge between creators and AI.

WHAT THAT MEANS

  • We protect human ingenuity and keep creators, studio, and brands in control of their content
  • We provide access to quality data and support a safe, transparent GenAI economy. 
  • We’ve built the first AI rights management platform that scales with the exponential growth of AI

MEET THE TEAM

Our leadership team brings together over 100 years of combined experience in AI, entertainment, and technology.

Attribution doesn’t just protect your work, it ensures you get paid accordingly for your contribution to GenAI derivatives and outputs.

MICKEY MAHER

CBO

Protection against AI misuse isn’t for the most famous creators in the world, it’s for all humans on the planet.

VAL WEIGAL

PRODUCT LEAD

We’re building the right guardrails so that generative AI can benefit everyone.

DAN NEELY

CEO / CO-FOUNDER

Trusted Partnerships

We’re proud to work with some of the biggest names in entertainment, music, and media to protect their most valuable assets.

Protect My Content with TraceID by Vermillio

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You acknowledge the following 4C’s of AI Data Rights:

Consent

AI Platforms must gain consent to use data in any models or applications.

Credit

AI Platforms must provide credit and credit details when content is used.

Compensation

AI Platforms must agree to payment terms for use of content.

Control

Content Owners & Creators should have full rights to manage and negotiate fair compensation for the use of their data.

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