Dealmakers 2025: The Power Players Behind the Year’s Seismic Showbiz Shakeups

Vermillio’s Chief Business Officer, Mickey Maher, landed a spot on Variety’s 2025 Dealmakers list.

Maher orchestrated Vermillio’s $16 million Series A funding round, which closed in March 2025 with backing from DNS Capital and Sony Music Entertainment. This is just the tip of the iceberg for the Chicago-based platform. By securing high-profile partnerships with Steve Harvey and brand development powerhouse Iconoclast, Vermillio is working diligently to build the guardrails for generative AI. These strategic partnerships leverage Vermillio’s TraceID to protect against unauthorized use and deepfakes, while also unlocking new licensing and monetization opportunities.

Maher says that as AI becomes more pervasive and impactful in people’s daily lives, “the mindset will shift over to more positivity or inevi­tability, just as it did with the internet.”

See the full 2025 dealmakers list at Variety.com

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