Vermillio was highlighted in a Variety article, where it also contributed data insights, about the exponential misuse of celebrity NIL due to GenAI.
Generative AI has sparked a surge in the unauthorized use of talent name, image, likeness and voice. As AI tools advance, they are simultaneously streamlining the creation of infringing content on social platforms. Notably, voice-related violations more frequently involve the misuse of celebrity voices in fake ads or chatbots. According to Vermillio, approximately 40% of generative content in 2023 included specific talent likenesses, with this figure projected to rise to 67% in 2024.
To delve deeper into the data, read the the full article at Variety.com.