As the capabilities of generative AI expand, so do concerns about intellectual property (IP) and copyright infringement. The use of copyrighted material in AI-generated content has become a contentious issue, with implications for creators, industries, and legal systems worldwide. Enter Vermillio, we are a US-based company building the guardrails of a generative internet.
TraceID by Vermillio can detect the percentage to which AI-generated content is based on copyrighted materials. One of our platform’s abilities is to create neural fingerprints for brands, characters or other IP. These fingerprints act as digital identifiers that map the unique characteristics of a given piece of content. By comparing this fingerprint against AI-generated content, we can determine how much the new content overlaps with the original, offering a percentage-based match.
Our research for The Guardian showcases this process in action, using well-known franchises such as Doctor Who and James Bond as case studies. Our findings? Sora matched up to 62% with our Bond fingerprint, Google’s Veo3 matched 80% to our Doctor Who fingerprint.
TraceID’s capability to quantify IP ownership percentages offers a groundbreaking solution for licensing in the era of generative AI. By facilitating transparent and efficient IP attribution, TraceID not only addresses current licensing challenges but also sets the stage for a future equitable framework.
Kathleen Grace, our chief strategy officer said: “We can all win if we just take a beat and figure out a way to share and track content. This would incentivize copyright holders to release more data to AI companies and would give AI companies access to more interesting sets of data. Instead of giving all the money to five AI companies, there would be this amazing ecosystem.”
To read more about what we found, read the original article on The Guardian.