In this exclusive article with The Wrap, explore the distinct approaches to integrating AI into the entertainment space that WME (William Morris Endeavor) and CAA (Creative Artists Agency) have implemented over the past year.
WME has prioritized establishing partnerships with leading tech companies, such as Vermillio, where the goal is “to track and authenticate images of clients, enabling them to remove content or potentially monetize its use.” This partnership approach allows WME to swiftly integrate the latest AI tools, offering clients enhanced analytics and data-driven strategies without a significant investment.
Meanwhile, CAA is developing exclusive AI tools that include capturing and storing the digital likeness and voice of their clients. By creating and owning these technologies, CAA aims to tackle the unique challenges in the entertainment industry directly. This approach provides their clients with complete control over their online presence, tat the cost of a substantial time and financial investment.
To learn more about how these agencies are adapting, read the full article on The Wrap: https://www.thewrap.com/wmes-strategy-on-ai-focuses-on-tech-partnerships-over-caas-digital-vault/