Written by Nicole Sperling from The New York Times
The talent agency WME announced a partnership with the technology firm Vermillio on Tuesday that it hopes will protect its clients from having their likeness misused through artificial intelligence technology.
Vermillio has created a platform, Trace ID, that could insulate WME clients from thefts of their likeness and intellectual property by using A.I. technology to track images. The partnership will also look for ways to use the technology to allow clients to monetize their likeness and image themselves.
Read the full article on The New York Times.