The article highlights WME’s top digital executive, Chris Jacquemin, as he navigates the growing role of AI in Hollywood. Jacquemin emphasizes the importance of adopting AI technologies to improve creativity and streamline production workflows, particularly in an era where the entertainment industry is increasingly looking for ways to leverage new tech. However, he also stresses the need for caution, particularly around protecting intellectual property (IP).
As AI systems become capable of replicating voices and likenesses, talent and creators face the risk of their digital identities being exploited without proper consent. To mitigate this risk, AI protection services, like those provided by companies such as Vermillio and Loti, play a key role in ensuring that digital assets are safeguarded against unauthorized use. These services help entertainment professionals secure their work, making it possible to innovate with AI while maintaining control over their valuable IP.
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