YouTube has introduced a tool that uses creators’ biometrics to help them remove AI-generated videos exploiting their likeness. However, experts have raised concerns, noting that the tool also allows Google to train its AI models using this sensitive data, CNBC reports.
“Your likeness will be one of the most valuable assets in the AI era, and once you give that control away, you may never get it back.,” said Dan Neely, CEO of Vermillio, a company specializing in protecting individuals’ likenesses and enabling secure licensing of authorized content.
Experts have reportedly flagged these concerns to YouTube months ago, urging caution. Neely warns “As Google races to compete in AI and training data becomes strategic gold, creators need to think carefully about whether they want their face controlled by a platform rather than owned by themselves.”