Major Labels in Licensing Talks With A.I. Companies Suno & Udio Amid Blockbuster Lawsuit
Music companies have not struck any such sweeping [licensing] deals, and instead have preferred more limited partnerships with tech companies […]
Music companies have not struck any such sweeping [licensing] deals, and instead have preferred more limited partnerships with tech companies […]
The licensing sector is already proving it can be done, built as it is on AI firms disclosing what data they use, and creators are properly rewarded. Platforms like Narrativ and Created by Humans, and partnerships like Sony Music and Vermillio, show that responsible AI isn’t just ethical – it’s investable.
“The licensing of content that doesn’t exist on the open internet is going to be a big business,” said Dan Neely, chief executive and co-founder of Vermillio, which works with major studios and music labels such as Sony Pictures and Sony Music.
Content licensing and data marketplace start-ups have raised $215m in funding since 2022, the Financial Times reported. Firms such as …Vermillio… help creative industries sell their content to artificial intelligence (AI) firms such as OpenAI and Perplexity.
Last month, Sony Music led AI licensing startup Vermillio’s $16 million Series A, while Vobile 10 days ago kicked off an audio buildout by acquiring Pex. And in a relatively early AI partnership, Universal Music inked a deal with content-attribution platform ProRata.ai in August 2024.
The article highlights WME’s top digital executive, Chris Jacquemin, as he navigates the growing role of AI in Hollywood. Jacquemin
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