Press

Vermillio built TraceID to start flagging AI-altered content for licensing before release, enabling more precise tracking and attribution, with royalties based on creative influence instead of post-release disputes.

“The reality is that creators’ content is being used to train AI and… creators have no idea this is happening.” says Vermillio’s CEO and Co-Founder Dan Neely in this recent article by The Times, pushing for creators to have the ability to opt out or to be fairly compensated, rather than de-platformed or penalized.

AI-curious studios are walking into a wild, uncharted legal landscape because of the amount of copyrighted material being mined to teach the models, said Dan Neely, co-founder of startup Vermillio, which helps companies and individuals protect their intellectual property.

Music companies have not struck any such sweeping [licensing] deals, and instead have preferred more limited partnerships with tech companies

The licensing sector is already proving it can be done, built as it is on AI firms disclosing what data they use, and creators are properly rewarded. Platforms like Narrativ and Created by Humans, and partnerships like Sony Music and Vermillio, show that responsible AI isn’t just ethical – it’s investable.

“The licensing of content that doesn’t exist on the open internet is going to be a big business,” said Dan Neely, chief executive and co-founder of Vermillio, which works with major studios and music labels such as Sony Pictures and Sony Music.