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Deepfakes are impacting everyone—from the latest impersonation of our Secretary of State to our teenagers navigating new risks. Now, everyone can get Protection too. Our CEO, Dan Neely, put it best: “We just said it’s the right thing to do, so we should just be doing it.” Learn more about how we are tackling these challenges and building the guardrails for a generative internet.

An average of 20 million videos are uploaded to Youtube each day, and while YouTube has the right to use this content, many of the content creators who post on the platform are unaware that their videos are being used to train video-generating AI software claims Dan Neely, CEO of Vermillio.

Vermillio built TraceID to start flagging AI-altered content for licensing before release, enabling more precise tracking and attribution, with royalties based on creative influence instead of post-release disputes.

“The reality is that creators’ content is being used to train AI and… creators have no idea this is happening.” says Vermillio’s CEO and Co-Founder Dan Neely in this recent article by The Times, pushing for creators to have the ability to opt out or to be fairly compensated, rather than de-platformed or penalized.

AI-curious studios are walking into a wild, uncharted legal landscape because of the amount of copyrighted material being mined to teach the models, said Dan Neely, co-founder of startup Vermillio, which helps companies and individuals protect their intellectual property.

Music companies have not struck any such sweeping [licensing] deals, and instead have preferred more limited partnerships with tech companies