Press

Former CNN anchor Jim Acosta’s interview with an AI-generated avatar of a Parkland shooting victim has sparked renewed debate over the ethics of deepfakes of deceased individuals. As the intersection of technology, legacy, and consent grows, Vermillio is offering a free service for everyone to take control of their digital identity.

CAA recently invested in AI startup Moonvalley, and they’re not the only agency looking to protect clients. Vermillio and other companies are setting the precedent for NIL and IP protection in Hollywood.

Over the years, concerns about deepfakes and AI misuse have intensified. Vermillio CEO & Founder, Dan Neely, shares the gravity of these threats today and how our team is helping creators safeguard and license their IP and NIL.

Deepfakes are impacting everyone—from the latest impersonation of our Secretary of State to our teenagers navigating new risks. Now, everyone can get Protection too. Our CEO, Dan Neely, put it best: “We just said it’s the right thing to do, so we should just be doing it.” Learn more about how we are tackling these challenges and building the guardrails for a generative internet.

An average of 20 million videos are uploaded to Youtube each day, and while YouTube has the right to use this content, many of the content creators who post on the platform are unaware that their videos are being used to train video-generating AI software claims Dan Neely, CEO of Vermillio.

Vermillio built TraceID to start flagging AI-altered content for licensing before release, enabling more precise tracking and attribution, with royalties based on creative influence instead of post-release disputes.