William Morris Endeavor is at the forefront of protecting actors in the age of AI. The agency has teamed up with Vermillio to tackle the crucial issue of deepfake imagery affecting actors’ intellectual property. WME aims to safeguard actors’ likenesses by utilizing Vermillio’s TraceID. Clients provide Vermillio with identifying data, which is then recorded and secured using blockchain technology. This allows Vermillio to track and authenticate the clients’ likeness found online.
Beyond merely offering protection, Vermillio aims to empower actors to monetize their likenesses and ensure they receive proper compensation for its use. As AI rapidly advances, this initiative underscores the essential need for legal protection for everyone’s likeness.
For more insight into how TraceID works, read the full article on inc.com.