Vermillio empowers creators to generate digital content that can be owned and verified on blockchain, enabling AI-generated images to be properly attributed
Universal Studios says it doesn’t train AI platforms, but in reality, it’s still giving AI the rights to use its content. In a recent Vulture article, Vermillio CEO Dan Neely explains how their AI warnings are basically useless.
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Former CNN anchor Jim Acosta’s interview with an AI-generated avatar of a Parkland shooting victim has sparked renewed debate over the ethics of deepfakes of deceased individuals. As the intersection of technology, legacy, and consent grows, Vermillio is offering a free service for everyone to take control of their digital identity.
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CAA recently invested in AI startup Moonvalley, and they’re not the only agency looking to protect clients. Vermillio and other companies are setting the precedent for NIL and IP protection in Hollywood.
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Over the years, concerns about deepfakes and AI misuse have intensified. Vermillio CEO & Founder, Dan Neely, shares the gravity of these threats today and how our team is helping creators safeguard and license their IP and NIL.
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Deepfakes are impacting everyone—from the latest impersonation of our Secretary of State to our teenagers navigating new risks. Now, everyone can get Protection too. Our CEO, Dan Neely, put it best: “We just said it’s the right thing to do, so we should just be doing it.” Learn more about how we are tackling these challenges and building the guardrails for a generative internet.
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An average of 20 million videos are uploaded to Youtube each day, and while YouTube has the right to use this content, many of the content creators who post on the platform are unaware that their videos are being used to train video-generating AI software claims Dan Neely, CEO of Vermillio.
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Vermillio built TraceID to start flagging AI-altered content for licensing before release, enabling more precise tracking and attribution, with royalties based on creative influence instead of post-release disputes.
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“The reality is that creators’ content is being used to train AI and… creators have no idea this is happening.” says Vermillio’s CEO and Co-Founder Dan Neely in this recent article by The Times, pushing for creators to have the ability to opt out or to be fairly compensated, rather than de-platformed or penalized.
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AI-curious studios are walking into a wild, uncharted legal landscape because of the amount of copyrighted material being mined to teach the models, said Dan Neely, co-founder of startup Vermillio, which helps companies and individuals protect their intellectual property.
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Music companies have not struck any such sweeping [licensing] deals, and instead have preferred more limited partnerships with tech companies
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The licensing sector is already proving it can be done, built as it is on AI firms disclosing what data they use, and creators are properly rewarded. Platforms like Narrativ and Created by Humans, and partnerships like Sony Music and Vermillio, show that responsible AI isn’t just ethical – it’s investable.
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“The licensing of content that doesn’t exist on the open internet is going to be a big business,” said Dan Neely, chief executive and co-founder of Vermillio, which works with major studios and music labels such as Sony Pictures and Sony Music.
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Content licensing and data marketplace start-ups have raised $215m in funding since 2022, the Financial Times reported. Firms such as …Vermillio… help creative industries sell their content to artificial intelligence (AI) firms such as OpenAI and Perplexity.
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Last month, Sony Music led AI licensing startup Vermillio’s $16 million Series A, while Vobile 10 days ago kicked off an audio buildout by acquiring Pex. And in a relatively early AI partnership, Universal Music inked a deal with content-attribution platform ProRata.ai in August 2024.
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The article highlights WME’s top digital executive, Chris Jacquemin, as he navigates the growing role of AI in Hollywood. Jacquemin
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